Welcome to the realm of strategic digital expertise embodied by Paul O’Connor, RG Group’s Paid Search & Global Marketing Strategist. With a wealth of experience spanning 18 years in the digital marketing and e-commerce landscape, Paul brings a dynamic blend of skills honed through his tenure with some of the industry’s most reputable agencies.

Paul is the founder of O’Connor Digital, offering bespoke consultancy services to a diverse clientele. His proficiency extends across various platforms, including Google Ads, Microsoft Advertising, Meta, LinkedIn, and more. Paul’s 18 years of industry insight equip him to deliver tailored digital marketing solutions, ensuring clients navigate the ever-evolving digital terrain with confidence.

As the former Head of Paid Media at Hit Search, Paul held a pivotal role in shaping the digital advertising function. His responsibilities included active participation in pitches, devising strategies, executing campaigns, and providing ad-hoc consultancy services. Managing a team of specialists, Paul played a crucial role in elevating the agency’s digital advertising landscape.

During his tenure as a Digital Media Strategist at AmazeRealise, Paul led the media offering, overseeing the development and delivery of digital marketing strategy for global brands. His role extended beyond leading the paid media team, engaging in high-level strategic consultancy to ensure clients’ seamless transition to new e-commerce platforms.

At MediaCom, Paul served as PPC Group Head, contributing significantly to the setup and management of MediaCom’s i-Lab, a large-scale digital operation. His achievements included overseeing the migration of clients, managing a team of paid media specialists, and participating in successful pitches.

Paul’s journey at Latitude Group showcased his versatility, from serving as a Forecasting Executive to a Search Executive and eventually earning a promotion to Vertical Strategist. His responsibilities included quality management, creation of internal tools, market snapshots, sales support, and effective PPC execution.

Value for RG Group’s Clients:

With a keen focus on quality management, forecasting, financial services, and all aspects of effective PPC execution, Paul O’Connor is poised to bring immense value to RG Group’s clients. His strategic prowess, coupled with a deep understanding of digital landscapes, positions him as a key asset in driving success for our clients.

As RG Group’s Paid Search & Global Marketing Strategist, Paul will play a pivotal role in offering training courses, managing client-paid campaigns, and contributing to various projects in the pipeline. We are thrilled to welcome Paul O’Connor to the RG Group family, where his expertise will undoubtedly elevate the digital journey for our clients.